Gain Fanatical Followers by Earning Their Respect
There are really just two types of followers: willing and mercenary. Either someone truly WANTS to follow you, or someone follows you because they are compelled by a job or money.
Mercenary soldiers followed people who could pay them the most or offered significant rewards or “benefits” such as the spoils after a victory. These mercenaries quickly changed loyalty if someone else paid more. Who they served really made no difference. It was all about the big payoff.
In business it’s the same. Workers are free to leave and join another company willing to pay them more. As a leader, your job is to retain top talent without competing only in terms of money and benefits. Let’s assume for this article that you are paying a fair market competitive wage. I suggest you lead such that your people would never think about looking for a better deal.
Having those kind of loyal followers can’t be measured…they are invaluable. People who are treated with respect and who like their leaders rarely leave because of a few extra dollars. In fact looking elsewhere may never even cross their minds if you have your people’s respect.
So, how do you gain and keep the respect of your people? Here are 4 steps to follow:
1) Do what you say. Follow through on your commitments and never ask followers to do what you aren’t willing to also do.
2) Treat others honestly. Don’t lie to your people…ever. Be clear and straight forward with them. Respect your people enough to speak truthfully to them. They deserve it.
3) Maintain high moral and ethical standards. This is about character. Stay solidly in the white area, and avoid the grey areas. Do right at all times, with all people, with all things.
4) Follow Brad White’s Platinum Rule ™. Go beyond the Golden Rule. Treat others BETTER than you would like to be treated and BETTER than you or they deserve to be treated.
Do these things and you will gain the respect of your people and you will gain fanatically loyal followers.
Ok, so we’ve touched on how to gain respect. How do you keep their respect? First, keep doing those things which gained their respect in the first place. Second, avoid respect killers; those things that can cause respect and your people to start exiting in mass.
There are many things that can cause a person to lose respect for your leadership, such as failing to execute a plan, failing to properly prepare your people to overcome obstacles, lacking adequate technical or professional skills necessary for your position, etc… However, the most damaging respect killers have much more to do with your day to day interactions with your people. Here are the two respect killers to avoid:
1) Talk DOWN to people, talk UP about yourself, or act BETTER than others. This comes down to communicating respect FOR your people. It makes sense that if you respect others they will respect you back.
2) Fail to connect on a personal level; be disinterested in your people. Corporate cultures vary, but one thing remains…we’re all people. We all want to be and feel valuable to others. We want connections with other people more than we are often willing to admit. When we get to work, we’re still people. Get out of the mindset that “work is work and personal is personal and the two shouldn’t mix”. Be interested in your people and their lives outside of work. Go beyond “how was your weekend?” If you communicate genuine interest in the person (not just the worker), the connection and warm feelings it generates will command lasting respect.
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